The Social Science of Social Networks


The folks over at The Situationist posted some great excerpts from a recent Edge video of Nicholas Christakis discussion on the social science of social networks.

Nicholas has been studying the psychology behind social networks for some time now and thinks that one of the shifts in thinking that he brings to the table is the way he fundamentally looks at social networks. Rather than thinking about them as static, he seems them as a combination of typology and change. This ever shifting dynamic nature of social networks is what makes them so fascinating and so powerful.

You can watch the entire video and read the whole transcript here or read the great summary by The Situationist here.


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