I don’t remember the last time I clicked on a banner ad…and then I log into Facebook to find this one staring me in the face.

I’ve done some advertising on Facebook before, and this is, by far, the smartest use of the their keyword targeting feature that I’ve seen. In my music preferences I list Mika (who are fantastic, by the way) and clearly this artist thinks that he sounds something like them. So what does he do? He advertises to Mika fans directly. Brilliant.

The best part is that there are only about 55,000 users on Facebook who list Mika in their favorites, which means that the targeting is quite narrow. Exactly what you want in the online marina.

Well done Nathan Leigh Jones. Oh, and his music is okay…not my favorite, but not terrible.

This entry was posted on Wednesday, April 2nd, 2008 at 10:31 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.