I’m a big fan of iced teas and drink lots of them throughout my day. I enjoy the healthier and organic variants so today I decided to try Honest Tea (the Peach Flavor).

First of all, the tea is quite good. It’s not too sweet (which is consistent with their mantra: “Just a Tad Sweet,” and has a nice crispness to it. What stood out, however, was some information about the antioxidants present in the tea.

Here’s the entire label (click for the full size):

What I’d like to highlight is the main part of their label:

Specifically, I’d like you to focus on the bar that I’ve circles below:

What the hell does that bar represent? It looks like a loading bar for a website! I’m sure it’s supposed to indicate how much EGCG (SuperAnioxidant) is in the bottle (150mg apparently), but come on? It’s just a bar that is about 3/4 full. I realize that they are trying to make the information seem more scientific, but this is just kind of whacky!

This entry was posted on Tuesday, April 15th, 2008 at 1:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.