I’m not a huge football fan, but like any good marketing academic I made sure to watch the Super Bowl last night (I even threw a small party). While the game was pretty exciting, the ads were unfortunately only so-so. At $2.3 per 30 seconds you would expect a lot more than this:

At one point I, along with my fellow party goers, was so disgusted that I actually had to turn away from the TV. I hope, for their sake, that their plan was was to grab attention with disgust and then convert that into brand recognition. But even then, associating your brand with feelings of nausea is likely to have a different affect than intended. On the plus side, this was a great ad:

They got their message across loud and clear: even a baby can do it. And they did it in a clever and memorable way. Good job guys!

Oh, I almost forgot this gem. Someone needs their to get their money back for this one:

Not only was it awful, it was pretty offensive.

This entry was posted on Tuesday, February 5th, 2008 at 3:24 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.