DOTHETEST is a public service announcement in the UK designed to inform motorists about watching out for bicycles. Actually, it’s a modern take on an old classic,
change blindness. You can head over to the
Visual Cognition Lab at the University of Illinois for more great examples.
I won’t spoil the fun by giving anything away. I suggest you just go and watch
the video.
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[view academic citations]
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AMA citation:
Prof A. A Modern Take on Change Blindness. Anonymous Prof. 2008. Available at: http://anonymousprof.com/a-modern-take-on-change-blindness/. Accessed November 18, 2008.
APA citation:
Prof, Anonymous. (2008). A Modern Take on Change Blindness. Retrieved November 18, 2008, from Anonymous Prof Web site: http://anonymousprof.com/a-modern-take-on-change-blindness/
Chicago citation:
Prof, Anonymous. 2008. A Modern Take on Change Blindness. Anonymous Prof. http://anonymousprof.com/a-modern-take-on-change-blindness/ (accessed November 18, 2008).
Harvard citation:
Prof, A 2008, A Modern Take on Change Blindness, Anonymous Prof. Retrieved November 18, 2008, from <http://anonymousprof.com/a-modern-take-on-change-blindness/>
MLA citation:
Prof, Anonymous. "A Modern Take on Change Blindness." 11 Mar. 2008. Anonymous Prof. Accessed 18 Nov. 2008. <http://anonymousprof.com/a-modern-take-on-change-blindness/>
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